Shital Kakkar Mehra is one of the most experienced practitioners of corporate etiquette and international protocol in India today, having trained over three thousand executives, focusing on the specific requirements of the global Indian. Her articles have been published across business dailies and magazines. For the past 4 years, and has been invited as guest speaker to several business schools, including the Indian School of Business, IIM Bangalore and IIM Lucknow.
Here's an excerpt from the book 'Business Communication':
What's the fine art of communicating in business? Is it about putting forward your views aggressively? Using uzzwords to impress your business associates? Or, is it the ability to keep the conversation flowing while striking a fine balance between speaking and listening? At times, I have noticed that managers suffer from the teacher-student hangover, reminiscent of schooldays; managers assume the role of teachers, belting out instructions, completely forgetting that communication is a two-way street.
Business communication is the communication used to promote your products/services, your firm, even yourself before an outsider. Within the firm, it's used to provide information to employees, peers, seniors and juniors.
Communicating effectively in business:
- Builds rapport
- Attracts buy-ins from business partners/counterparts
- Gets your point across succinctly and achieves the desired results
Today, there are multiple communication tools available and it's important that managers learn to use the correct one.